Celeste Kinswood

Head of Product Marketing  - ZeroTier 

​2024 - Present

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Joined the executive team as the first product marketing leader at a high-growth global network and security company

• Built and executed GTM strategy aligned with board goals, positioning ZeroTier in the network security market

• Shaped product roadmap with product, engineering, and C-suite partners

• Established and scaled a cross-functional team across GTM and product orgs

• Led pricing changes that increased MRR by 30%+ while growing subscriber base

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Director of Product Marketing  - Atlassian  Enterprise Trust

​2022 - 2024

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Shaped GTM strategy and roadmap asthe senior leader for Enterprise Trust

• Built and led top-performing team of 6 PMMs,  TMEs, and content creators 

• Drove org-wide alignment across product, engineering, marketing, sales, and post-sales

• Oversaw multi-channel launch and campaign strategy that increased pipeline and attach rates across the Atlassian portfolio

• Directed creation of Atlassian’s first unified trust messaging, adopted company-wide

 

Director of Product Marketing  - Druva Cyber Resilience and Data Governance

​2021 - 2022

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Led product marketing for cyber resilience and data governance portfolio at visionary compan

• Established Druva as a leader in new Cyber Resilience market through GTM strategy

• Built and led PMM team; hired, managed, and mentored direct reports

• Shaped roadmap for cyber resilience, governance, and observability in partnership with product team and execs

• Secured favorable analyst placement (Gartner Visionary, Forrester Leader)

• Launched enablement programs that boosted MQL-to-SQL conversion by 28%

• Drove marketing campaigns and events generating $5M+ pipeline and expanding brand reach

 

Senior Product Marketing Manager - Mozilla Apps & Services

​2018 - 2020

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Managed product marketing for new apps and services at leading browser and internet company.

• Launched breach monitoring product now serving 5.5M active users 

• Managed relationships with product teams to develop the first revenue-generating consumer product for Firefox

• Responsible for market research and segmentation, messaging and positioning, product packaging and pricing  

• Built relationships between product, marketing, and senior leadership teams in rapidly changing business environment

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Product Marketing Manager - Proofpoint Security for Office 365 and Digital Risk Management

​2015 - 2018

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Managed product marketing for #1 revenue earning division at industry leading security company

• Created messaging to unify brand and lead category creation

• Drove sales enablement for 1K+ reps, supporting $50M+ in annual sales

• Product expert for events, press, and speaking engagements

• Led analyst engagement resulting in "leader" positions in both Gartner MQ and Forrester Wave reports

• Managed content creation across web, print, and video with internal and external teams

• Led market research for competitive sales plays​

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Product Marketing Manager - OpenDNS/Cisco

2015

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Product Marketing Manager at rapidly growing network security start up in the SF Bay Area. Responsible for: 

• Messaging and positioning frameworks
• Content creation for internal and customer-facing initiatives
• Sales and partner enablement through in-person and online trainings
• Subject matter expert for PR annd marketing campaigns
 

Early Career - Product Marketing Specialist at Yamaha and Mind Research Instititue

2011-2015

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Managed product marketing for the software divisions of a top music and educational companies